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  • Writer's pictureakaportland

Logo Refresh

Hey friends, we got a facelift!

As you may or may not have noticed, we recently updated our logo! Here on the left you can see our old logo design. After some conversations as a Board, we decided that it was a little dated and could use a refresh.

When Sojin joined the Board, we saw an opportunity to revitalize the brand and that started with the logo mark. When we asked her how she felt about the idea of helping with updating the brand, she said,

"I was so excited to breathe new life into the logo by taking the foundation of what was already there and modernizing it a bit."

Now, you can see the newly updated logo, still featuring the iconic Oregon state outline, but updated typography and brighter colors. Rather than having a heart, we wanted to bring back the well-recognized taegeukgi from the South Korean flag.

This logo update ultimately lead to the newly designed website! So what do you think of the new logo design? Do you love it as much as we do?


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